Seems that the folks promoting the microbe-focused movie "Contagion" came up with a fun marketing idea. They created a living billboard with microbes on it
It is pretty cool. Just watch how the letters come out and the billboard becomes 3D. It would be fun to do this with some event at UC Davis .. will have to think about it. But overall, I think this idea is really cool and very very well executed.
"A YouTube video shows the process in which “two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria.” The result is the most amazing, creepy and literal viral marketing campaign in recent history"
Well, not exactly. Penicillin and mold are not live bacteria. Penicillin is alas, not even alive but I think they are referring to organisms that make the antibiotic, not the antibiotic itself. And this is certainly a great viral marketing campaign, but it is not "literally" viral marketing as these are not viruses in the billboard.
"We wanted to create an organic execution that people could fall in love with," said Anthony Ganjou, founder of U.K.-based CURB media, an agency specializing in natural and sustainable media whose previous creations include billboards made out of grass plants and light installations made out of glow-in-the-dark bacteria.Using 35 different strains of bacteria and fungi — including penicillin, mould and pigmented bacteria — CURB's team of 25 microbiologists and immunologists tested different strains of bacteria to see which would work best at creating a message that would slowly grow into letters making up the film's name.
We at the Health Blog are very sensitive to mixing up viruses and bacteria, probably because we’ve made that error ourselves before.So on one hand, we think the promotion Warner Bros. Canada dreamed up for Steven Soderbergh’s “Contagion,” which opens today, is clever .....
On the other hand, the movie is about a virus — the fictional MEV-1. People are already confused about the differences between viral and bacterial ailments, to the point where they will demand antibiotics for problems that likely have a viral cause, like upper respiratory infections.