What I liked about the marketing/branding discussion was how Novozymes is focused on making enzymes that can reduce the environmental impact of various industrial, agricultural, and personal processes like the making of biofuels. Sure, everyone is going green these days or attempting to in some way. But their argument that custom designed enzymes can reduce waste, allow for lower environmental impacts, etc, made sense to me. In addition, they made significant efforts to make their building a low impact building. Sure, nobody is perfect, but Novozymes seems to be making significant efforts towards the greater good even when they do not have to.
Of course, perhaps I am a little biased since I live off Novolog from NovoNordisk, a "sister" company of Novozymes (see picture at the end of my slide show on my Novolog pen ...).