Sunday, December 08, 2013

CVS marketing probiotics for everyone - even kids - & the disclaimers are barely visible

Just got back from the CVS drug store in Davis, CA and thought I would share some of the probiotic promotion they are doing.  Not only are the probiotics now right next to the pharmacy counter (moving up in the world I suppose) but the probiotics are being marketed to all sorts of targeted groups.  Alas, the science behind the claims here are dubious.  And - sadly - CVS makes the disclaimer barely visible in many of the signs.























3 comments:

  1. Seems few probiotics even have claimed ingredients: https://www.consumerlab.com/reviews/Probiotic_Supplements_Lactobacillus_acidophilus_Bifidobacterium/probiotics/

    ReplyDelete
  2. At least "Activia yogurt" had to back down from its claims a few years ago.

    See this link: http://www.ftc.gov/news-events/press-releases/2010/12/dannon-agrees-drop-exaggerated-health-claims-activia-yogurt

    ReplyDelete
  3. In Japan, Yakult a probiotic milk is acknowledged by the Japanese to treat common digestive problems, such as diarrhea, bloating and an upset stomach.

    ReplyDelete

Irresponsible reporting on "poop doping" from the Washington Post

UPDATE - see below - the author updated her article including some of my critiques. Went on a bit of a Twitter tirade last night. See mor...