Sunday, December 08, 2013

CVS marketing probiotics for everyone - even kids - & the disclaimers are barely visible

Just got back from the CVS drug store in Davis, CA and thought I would share some of the probiotic promotion they are doing.  Not only are the probiotics now right next to the pharmacy counter (moving up in the world I suppose) but the probiotics are being marketed to all sorts of targeted groups.  Alas, the science behind the claims here are dubious.  And - sadly - CVS makes the disclaimer barely visible in many of the signs.























3 comments:

  1. Seems few probiotics even have claimed ingredients: https://www.consumerlab.com/reviews/Probiotic_Supplements_Lactobacillus_acidophilus_Bifidobacterium/probiotics/

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  2. At least "Activia yogurt" had to back down from its claims a few years ago.

    See this link: http://www.ftc.gov/news-events/press-releases/2010/12/dannon-agrees-drop-exaggerated-health-claims-activia-yogurt

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  3. In Japan, Yakult a probiotic milk is acknowledged by the Japanese to treat common digestive problems, such as diarrhea, bloating and an upset stomach.

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